Chick flick is a slang term for the film genre dealing mainly with love and romance which is targeted to a female audience. It can be specifically defined as a genre in which a woman is the protagonist. Although many types of films may be directed toward the female gender, "chick flick" is typically used only in reference to films that contain emotion or themes that are relationship-based (although not necessarily romantic as films may focus on parent-child or friend relationships). Chick flicks often are released en masse around Valentine's Day. The equivalent for male audiences is the guy-cry film. Feminists such as Gloria Steinem have objected to terms such as "chick flick" and the related term "chick lit" and a film critic has called the term "chick flick" derogatory.
Generally, a chick flick is a film designed to have an innate appeal to women, typically young women. Defining a chick flick is, as The New York Times has stated, more of a parlor game than a science. These films are generally held in popular culture as having formulaic, paint-by-numbers plot lines and characters. This makes usage of the term "problematic" for implying "frivolity, artlessness, and utter commercialism", according to ReelzChannel. However, several chick flicks have received high critical acclaim for their stories and performances. For example, the 1983 film Terms of Endearment received Academy Awards for Best Screenplay, Best Picture, Best Director, Best Actress, and Best Actor in a Supporting Role. More recently, the chick flick La La Land featuring both Emma Stone and Ryan Gosling, won Best Actress at the Academy Awards. Both of these actors were well known for their roles in chick flicks before jumping to the academy level.