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Chicago Bears logos, uniforms, and mascots


The Chicago Bears of the National Football League sport a wishbone 'C' logo, which the team has used since the 1960s.

Since the team's inception in 1920, the Bears' uniforms have received very little changes, with minor changes and various patches added. The classic look of the club's uniforms has given it the title of one of the best uniform sets in the league.

The club has had few official logos throughout their history. When the team was known as the Decatur Staleys in 1920, they used A. E. Staley's logo as football was intended to help promote the company.

The first was introduced in the early 1940s with a bear running with a football. The next logo featured a navy blue bear on top of a football. The team kept this until 1962, when the Bears trademark 'C' logo was first introduced by the team.

The change in their logo from the black bear was due to the addition of logos on helmets, which pro football teams started adding in the late 1950s and early 1960s. Unlike some NFL franchises that have had many different looks over time, the Bears have kept the wishbone 'C' for over 40 years. The Bears 'C' logo first appeared on the helmets in 1962. (The "C" is in the same font as the 'C' long worn on the Cincinnati Reds' baseball caps, as well as very closely resembling and likely copying the University of Chicago Maroons 'C' logo introduced in 1898). The logo changed from white to a white-bordered orange logo eleven years later, and has remained unchanged ever since.

In 1974, the team decided to keep the same white 'C' logo but to change the color of it from white to orange with a white trim. This is the current logo to this date; however, the club has experimented with some alternative logos throughout the past decade, including a navy blue bear inside of the orange wishbone 'C', introduced in 1995, and an orange bear head, introduced in 1999.

The current Bears logo, used since 1974

One of the original logos (1962–1973)

Orange wordmark

For most of the 1940s through the late 1960s the Bears, unlike most all NFL teams, wore helmets and face masks made by Chicago-based Wilson Sporting Goods. This headgear was of a slightly different shape than that of the Riddell company, the principal supplier to NFL teams. (Gale Sayers's mid-1960s flared-ear Wilson helmet and white face mask with angled vertical bars are familiar to football fans). In 1982, the club's standard gray facemasks became dark blue.


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