Full name | Chiangrai United Football Club สโมสรฟุตบอล เชียงราย ยูไนเต็ด |
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Nickname(s) |
The Beetles (กว่างโซ้งมหาภัย) |
Founded | 2009 |
Ground |
Singha Stadium Chiang Rai, Thailand |
Capacity | 11,354 |
President | Mitti Tiyapairat |
Head Coach | Alexandre Gama |
League | Thai League 1 |
2016 | Thai League 1, 8th |
Website | Club home page |
Chiangrai United Football Club (Thai สโมสรฟุตบอล เชียงราย ยูไนเต็ด ) is a Thai professional football club based in Chiang Rai Province, a city located in the very northern part of Thailand. The club currently plays in Thai League 1.
Founded in 2009, Chiangrai United joined the new Thai football setup and started at the 3rd level setup, the Regional League Northern Division.
Chiangrai duly came out on top come the end of the regular league season, thus claiming their first ever championship and also crowned as the first ever winners of the Regional League Northern Division.
On winning the championship, Chiangrai entered the 2009 Regional League Championships. An end of season mini-league for all 5 Regional League Division 2 championship winning teams and finished as runners-up and eventually promoted to Thai Division 1 League. In the next season the club finished as 3rd in Thai Division 1 League and promoted to Thai League T1 which will be the first time in the club history to participate in the top tier of Thai football.
In 2016, Chiangrai United made a deal with JARKEN group for the strengthen brand and marketing strategy, including business development, and strengthen management structures to promote a positive image of the Chiangrai United Sport Passions as a brand that make Chiangrai United become professionally and sustainably. The strategy for this deal is to designed and promote to become the big name club in Thailand. In 2017 the club continue to make an agreement with high value sponsor that make the club has grown up so that they can make a deal with Tanaboon Kesarat Thailand national football team player with the highest value as 50 milion baht that make him become the most highest value for Thai football player and some expensive players as Vander Luiz, Felipe Azevedo, Henrique Silva.