Cheerwine
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| Type | Soft drink |
|---|---|
| Manufacturer | Carolina Beverage Corporation |
| Distributor | Local bottlers and distributors |
| Country of origin | United States |
| Introduced | 1917 |
| Colour | Burgundy |
| Flavour | Cherry |
| Variants |
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| Website | www |
Cheerwine is a cherry-flavored soft drink produced by Carolina Beverage Corporation of Salisbury, North Carolina. It has been produced since 1917, claiming to be "the oldest continuing soft drink company still run by the same family".
When the Maysville Syrup Company of Maysville, Kentucky went bankrupt in 1917, L.D. Peeler and other invested businessmen moved the company to North Carolina and renamed it the Carolina Beverage Corporation. That same year, Peeler purchased a recipe for a cherry flavored soda from a Saint Louis flavor salesman, which eventually became Cheerwine. Though it has been around since 1917, Cheerwine first became a registered trademark in 1926.
L.D. Peeler’s great-grandson Charles Clifford “Cliff” Ritchie has been CEO and president of Cheerwine's parent company, Carolina Beverage Corporation since 1992.
Cheerwine has a mildly sweet flavor with strong cherry notes, most notably black cherry; is burgundy-colored; and has an unusually high degree of carbonation compared to other soft drinks. The product was named for its color and taste; the company website states that "it made sense to name a burgundy-red, bubbly, cherry concoction—Cheerwine." The "Retro Cheerwine" variant is sold in glass bottles and is sweetened with cane sugar instead of high fructose corn syrup. Despite its name, Cheerwine is not really a wine and contains no alcohol.
The company also markets Cheerwine flavored ice cream, sherbet, and cream bars, mainly in Food Lion, a Salisbury, NC-based supermarket chain. A commercially baked Cheerwine cake, based on an old Southern recipe, became available through a Salisbury-based company in 2008.
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Wikipedia