Cheddars

Cheddars are a brand of baked Cheddar cheese-flavoured British-style savoury cheese based biscuit , having a granular crumbly texture unlike crackers which are harder, more brittle and flaky in texture. They are manufactured by McVitie's as an alternative to other snack foods such as biscuits. They were originally manufactured and sold by Crawfords. Until 2014, Cheddars were marketed under the McVitie's brand, but are now marketed under the Jacob's brand.

Mini Cheddars were the result of product diversification by McVitie's as sales of their originals began to wane. They first launched in 1984-1985, and soon new flavours were introduced. Flavours include (as of summer 2006): Marmite, BBQ Beef, Branston Pickle, Cheese & Onion, Ham & Cheese and Mature Cheddar. A new range of crispier crinkled Mini Cheddars called Crinklys has been launched, with flavours such as Cheese & Onion, Salt & Vinegar, Prawn Cocktail and Sweet Chilli.

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