Cheddar (TV channel)
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| Industry | Media | ||||||||||||||||||||
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| Genre | Business & finance | ||||||||||||||||||||
| Founded | January 2016 | ||||||||||||||||||||
| Founder | Jon Steinberg | ||||||||||||||||||||
| Headquarters | New York City, New York | ||||||||||||||||||||
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Key people
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| Website | cheddar |
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| Cheddar | |
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| Launched | April 2016 |
| Affiliates | Affiliates |
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Availability
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| IPTV | |
| Apple TV | Pluto |
| Streaming media | |
| cheddar.com | Sling TV |
| Facebook Live | Amazon |
| Vimeo | |
Cheddar is a live on demand financial news network founded by Jon Steinberg. Cheddar broadcasts live daily from the floor of the , NASDAQ, the Flatiron Building, the White House lawn, and briefing room in Washington, D.C. covering new products, technologies, and services.
Jon Steinberg, former president of Buzzfeed and CEO of Daily Mail, conceived of the concept after leaving Daily Mail in 2015. Steinberg considered naming the channel company "Ticker" until Bustle founder, Bryan Goldberg, came up with the name Cheddar.
Steinberg founded the company in early 2016 and hired Peter Gorenstein, a senior producer at Yahoo, as the channel's chief content officer in January 2016. In the company's first financing round in January 2016, it raised nearly $3 million, primarily from Snapchat, Lightspeed's Jeremy Liew, and additional funds from WGI Group, Homebrew, Jerry Speyer and David Fiszel.
Cheddar began streaming in April 2016 and April 11 on Facebook Live with one hour of programming at 9:30 am. Cheddar initially streamed all videos for free but in May 2016, the company launched a subscription video-on-demand service. Smaller clips continue to be released, but full-length videos are exclusive to subscribers. Cheddar raised $10 million in funding on September 6, 2016, all of which was an equity deal from Lightspeed Venture Partners, Comcast Ventures, and Ribbit Capital. Cheddar reported that the money would be used to increase programming and set up a new studio in the Los Angeles area.
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