Charlottetown Mall
Charlottetown Mall was a shopping mall located in Charlotte, North Carolina, right outside what is now Charlotte center city. The first enclosed shopping mall in the Southeast, it opened in on October 28, 1959. Atlanta's Lenox Square opened two months earlier, but it was an open-air mall at first. The mall was situated on a 10-acre (40,000 m2) parcel on the southeastern fringes of Charlotte's "center city" area. Rouse Company was the mall's developers.
The 234,000-square-foot (21,700 m2) center featured one anchor store: Bon Marché, an Asheville, North Carolina-based department store with no connection to the Seattle-based retailer of the same name. Other major tenants included Colonial Stores supermarket, Rose's five and dime, Eckerd Drug and Milton's, a posh Ivy League haberdasher. The mall was mostly one-story, although the "Central Mall" (middle of the mall) featured a second level with an auditorium and an S&W Cafeteria. The "Central Mall" also featured a fountain, bird cages, and tropical foliage.
Charlottetown Mall had a distinctive crown logo that was on all of its public trash cans and on the door handles at all the entrances/exits. This logo was designed by Dorr M. Depew, owner/operator of Depew Advertising, the Charlotte firm that provided graphic and advertising support for the new mall. Depew also wrote and produced radio commercials for the new mall, using Edwin Franko Goldman's well-known concert march "On The Mall" as the musical background.
By 1964, Bon Marché had closed at the mall; their store was quickly replaced by Ivey's. Two other malls which opened in Charlotte - SouthPark Mall and Eastland Mall (in 1970 and 1975, respectively) soon grew to draw business away from Charlottetown Mall, causing the older, smaller mall to decline.
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