Charles Tyrwhitt
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| Private | |
| Industry | Clothier |
| Founded | London, United Kingdom, 1986 |
| Headquarters | London, United Kingdom |
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Key people
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Nicholas Charles Tyrwhitt Wheeler (Founder) |
| Products | Clothing |
| Website | www.ctshirts.com |
Charles Tyrwhitt (also known as CT Shirts) is a multi-channel British clothing retailer, specialising in men’s shirts, shoes, suits, knitwear and accessories, with some lines of womenswear.
Charles Tyrwhitt was founded as a mail order company in 1986 by Nicholas Charles Tyrwhitt Wheeler while he was a student at Bristol University. Wheeler has said that he started the business simply because he thought he "could make a shirt better than anybody else".
In 1997, the company opened its first store on Jermyn Street, London, notable for its history in British shirt making. Charles Tyrwhitt’s flagship store is now at Nos. 98–100 Jermyn Street.
Charles Tyrwhitt uses a high-low pricing sales model.
Charles Tyrwhitt was founded as a mail order company in 1986 by Nicholas Charles Tyrwhitt Wheeler, while he was a student at Bristol University. The company began operating from a small space on Fulham Road, London, before expanding the business with retail and e-commerce stores. Beginning as a gentleman’s shirt makers, the offering has since expanded to include suits, shoes, knitwear, accessories and a collection of business casual wear. Charles Tyrwhitt now includes a selection of womenswear.
Charles Tyrwhitt produces a regular series of brochures every year. They also have a large online store, with sites dedicated to the UK, Germany, US and Australia that sell the full product range.
Charles Tyrwhitt now has 27 stores. 10 are in London, 10 elsewhere in the UK, 6 in the US (4 in New York, 1 in Chicago and 1 in Washington), and one in Paris, France.
Charles Tyrwhitt sells the vast majority of merchandise at significant discount from its published retail price. In the U.S., a non-iron dress shirt retails for $160, while 4 shirts for $200 or even less is a common price. Prices have been seen as low as $29 per shirt on CTshirts.com. It has been reported that online sale prices can be honored in the New York City retail locations.
Charles Tyrwhitt uses an independent customer feedback service called Feefo. This allows some customers (those willing to provide the company with their email address) to give feedback on the service they experienced from Charles Tyrwhitt that is then published as a live feed on the Charles Tyrwhitt website. These reviews are unedited on the Charles Tyrwhitt website. As of Nov 2014, Charles Tyrwhitt has a 97% positive customer service rate.
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Wikipedia