Charles Fulwood

Charles Cinque Fulwood (born 1950, South Carolina) is a media and communications strategist who pioneered global media campaigns and the use of commercial marketing techniques for non-profit organizations. Over a 15-year period beginning in the mid-1980s, he served as communications director for Amnesty International USA, Natural Resources Defense Council, and the Children's Defense Fund. Fulwood was chief media strategist for Human Rights Now! Tour, the 1988 world music tour underwritten by Reebok International to promote the United Nations Universal Declaration of Human Rights on 5 continents. Fulwood is also credited (Haines, 1996) with designing the campaign strategy that led 18 states to pass legislation that exempts juveniles from the death penalty.

As Director of Communications at NRDC, Fulwood built a strategic communications operation that included media relations, web site, publications, and a quarterly journal with a circulation of more than 700,000. One of his many innovations was creation of the International ECO-Awards, which issued more than 100 honors to advertising agencies, design shops, businesses and environmental groups for creativity in promoting appreciation of the environment.

Fulwood's writing has been published in the St. Petersburg Times, Atlanta Journal-Constitution, PR Quarterly, the Boston Phoenix, and Ramparts magazine. He has also ghost-written op-ed pieces published in The New York Times, The Boston Globe, The Christian Science Monitor, The San Francisco Chronicle, and The Los Angeles Times. He has given invited lectures at the Johns Hopkins Bloomberg School of Public Health, DePaul University College of Law, and Morehouse School of Medicine and has spoken at a variety of national and international conferences.

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