Charity walk
 You may view a newsreel of Rivero in the world's first "Walk-A-Thon" here
|
A walkathon (walk-a-thon), walking marathon or sponsored walk is a type of community or school fundraiser in which participants raise money by collecting donations or pledges for walking a predetermined distance or course. They are similar in format to other physical activity based fundraising events such as marathons and cycling races, but are usually non-competitive and lower intensity. The low intensity model is ideal for mobilizing broad-based community support, and as a result Walkathons usually target participants from a wide range of ages and economic backgrounds.
Walkathons are popular fundraisers for issues that affect large sections of the population. Most commonly, Walkathons focus on fighting or curing pervasive diseases or ailments such as AIDS, Cancer, Diabetes, Lupus, and Arthritis, and participation is also often promoted as a symbol of empowerment, remembrance, or awareness of sufferers and their relations.
Walkathons are also popular for elementary schools because they allow the children to make a visible contribution to their school, they build community, are fun, encourage healthy exercise, and can be very lucrative.
The first known walkathon was held in San Juan, Puerto Rico in 1953, by the most famous and influential actor/comedian in the history of Puerto Rico, Ramón Rivero, better known as Diplo. He walked 80 miles (from the capital city of San Juan to Ponce, on the other side of the island, to raise money for the Liga Puertorriqueña Contra el Cáncer (the Puerto Rican League Against Cancer). In that walkathon, Ramón Rivero raised the equivalent of $85,000 in four days. The walkathon turned into an historical event that became part of the collective consciousness of Puerto Ricans all over the world and has been copied several times since, including in 2009, when the "League", in memory of the first event, did a "Diplo Returns to San Juan" walkathon, raising almost $200,000.
...
Wikipedia