Certina
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| Member of the Swatch group | |
| Industry | Watch manufacturing |
| Founded | 1888 by Adolf & Alfred Kurth, in Grenchen, Switzerland |
| Headquarters | Le Locle UNESCO World Heritage Site, Switzerland |
| Products | Wristwatches, timing devices/systems |
| Parent | The Swatch Group Ltd. |
| Website | www.certina.com |
Certina S.A. is a Swiss watchmaker founded in Grenchen, 1888, by Adolf and Alfred Kurth, and currently an affiliate company of the Swatch Group.
Certina was founded in 1888 when Adolf and Alfred Kurth opened in Grenchen their first movement and supplies factory for the watchmaking industry. At the start Certina's staff consisted of three employees working in a workshop that was connected to the family home. Certina did not begin producing complete watches and timepieces for a few years which they then did alongside their work producing movements for other companies. By 1938 the company had expanded and 250 employees celebrated the 50th anniversary of the company. At that time Certina were already known as pioneers.
Certina continued to expand and by 1955 the company had 500 employees working between the factory and offices, producing 1'000 timepieces every day. Certina worked up a new business plan that expanded its operations and was at the time considered the most modern and best equipped watchmakers in the world.
By 1972 Certina employed 900 people and produced 600,000 watches every year. The company was ranked first in most major jewellery watch fairs, and they obtained both the "International Diamonds Awards" and the "Golden Rose" award. By this time Certina was producing 375,000 watch components per day and used 53,000 rubies.
1983 Certina became a member of the SMH Group (Swatch).
In 1971, the owning family opted to join General Watch Co, the newly created sub-holding of ASUAG, in order to consolidate their efforts with others. The introduction of cheap and reliable automatics and Quartz watches from the Japan (under the rules of their strategic management: see Strategic management ) stopped Certina's expansion. The restructuring involved the abandonment of their own manufacture of Certina calibres, and by the end of the 1970s, Certina operations were moved to Biel/Bienne and the entity Edox & Technos. Under the new management, Certina managed to hold onto some of their properties, especially in the Scandinavian countries. Upon the merger of SSIH and ASUAG companies, Certina became a member of a new managerial entity, together with Mido and Tissot, which became known as Le Locle, (the newly elected Unesco World Heritage Site in Switzerland ).
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