Celebrity Big Brother 10

Celebrity Big Brother 10 was the tenth series of the British reality television series Celebrity Big Brother. It launched on 15 August 2012, two days after the final of Big Brother 13, and aired on Channel 5 and 5* for 24 days until 7 September 2012, making it the longest Channel 5 series of Celebrity Big Brother to date. It was the third celebrity series to air on Channel 5 as part of a contract extension of the current two-year contract with Endemol, and the fifth series of Big Brother to air on Channel 5 since they acquired the show. The series was sponsored by hair product brand Schwarzkopf Live Color XXL. It was won by comedian Julian Clary, with television presenter Coleen Nolan as runner-up. First evictee, Jasmine Lennard, later appeared as a guest for a two-day stint on Big Brother 16.

Coleen Nolan returned to the house for Celebrity Big Brother 19 as an All-Star representing this series. She won this series.

Initially, only one series of Big Brother and Celebrity Big Brother was planned to air once a year over the span of two years, but on 27 March 2012, Channel 5 announced that a second celebrity series would air in 2012. This is the first time that two series of Celebrity Big Brother have been broadcast in the same year. It was also only the second edition to be shown in summer instead of winter.Big Brother 13 was originally planned to run for thirteen weeks but was cut back to ten weeks to accommodate this series.

The first trailer for the series was broadcast on 9 August, which showed host Brian Dowling in the Diary Room, with Big Brother telling him who would be entering the House, reacting excitedly. A teaser clip showing facial features of all the celebrity housemates was shown on 11 August 2012.

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