Catarina Fake

Caterina Fake
Caterina Fake in 2008
Born	(1969-06-13) 13 June 1969 (age 47) Pittsburgh, Pennsylvania, U.S.
Alma mater	Vassar College (1991)
Occupation	entrepreneur, businesswoman
Known for	Co-founder of Flickr and Hunch
Spouse(s)	Stewart Butterfield (2001–2007)

Caterina Fake (born 13 June 1969, Pittsburgh) is an American entrepreneur and businesswoman. She co-founded the websites Flickr and Hunch.

Fake was born in Pittsburgh, Pennsylvania, to an American father, and a Filipina mother who is a naturalized citizen. As a child, she was not allowed to watch television, and her hobbies included reading poetry and playing classical music.

Fake graduated from Choate Rosemary Hall and attended Smith College. In 1991 she graduated from Vassar College with a B.A. degree in English.

She started her career as a Lead Designer of Organic Online, a top web development agency, where she worked on web sites for Fortune 500 companies such as McDonald's, Kimberly-Clark, Colgate-Palmolive, Levi's and Nike - many of them their first online ventures. She served as a Member of the Research Staff at Interval Research.

In the 1990s, Fake was Art Director at Salon.com, and heavily involved in the development of online community, social software and personal publishing. In 1997, she took a job managing the community forums of Netscape.

In the summer of 2002, she co-founded Ludicorp in Vancouver with Stewart Butterfield and Jason Classon. The company developed a massively multiplayer online role-playing game called Game Neverending. The game did not launch, but Fake and Butterfield started a new product called Flickr that became one of the world's most popular photosharing websites. Flickr was acquired by Yahoo! in 2005. Flickr became part of a vanguard of so-called Web 2.0 sites, integrating features such as social networking, community open APIs, tagging, and algorithms that surfaced the most popular content. After the acquisition, Fake took a job at Yahoo!, where she ran the Technology Development group, known for its Hack Yahoo! program and for Brickhouse, a rapid development environment for new products. Fake resigned from Yahoo on June 13, 2008.