Cassava Republic

Cassava Republic Press is a leading African book publishing company founded in Nigeria 2006 and headed by Bibi Bakare-Yusuf, with a focus on affordability, the need to find and develop local talent, and to publish African writers too often celebrated only in Europe and America. Cassava Republic's stated mission is "to change the way we all think about African writing. ...to build a new body of African writing that links writers across different times and spaces." The publishing house is considered to be "at the centre of a thriving literary scene" that has seen Nigerian writers in particular, as well as writers from elsewhere on the African continent, having considerable success both at home and internationally.Thisday newspaper has stated of the publishing house that "it is associated with innovation. From driving down the cost of books to using digital media to drive sales, Cassava has consistently striven to redefine the African narrative."

After being based in Nigeria for a decade, Casssava Republic launched in London, England, in April 2016.

In 2006, Bibi Bakare-Yusuf — previously an academic in the UK and Nigeria, holding a PhD in Gender Studies from the University of Warwick — set up a company, with her partner Jeremy Weate, to produce high-quality African literature at a price that would enable it to be enjoyed by as wide an audience as possible. They had no business or publishing experience, "just passion and a desire to see African stories written and owned by Africans. Inspirational figures in publishing such as Margaret Busby, co-founder of Allison & Busby, were our guide", as Bakare-Yusuf has recalled:

"When I moved to Nigeria as an academic, there were all these interesting African writers being published abroad, and they’re not available locally.... So I decided, ‘okay, I’m going to start a publishing company’. Cassava Republic Press. I knew nothing, nothing nothing nothing, about publishing! I knew everything about reading and writing, but nothing about the business of publishing. 150 million people. 77 million of them young people under 30. How do we get those people reading? Those are the people I’m actually interested in converting. We want to convert minds. We want to convert them to question who they are, and also question society."

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Wikipedia