Casals Festival

The Casals Festival is a classical music event celebrated every year in San Juan, Puerto Rico, in honor of classical musician Pablo Casals.

The festival was founded in 1956 by Pablo Casals. It was promoted by Teodoro Moscoso and David Ogilvy with the objectives of changing the image of Puerto Rico and promoting tourism to the island during off-peak tourism time. After implementing Operation Bootstrap, Teodoro Moscoso employed advertiser David Ogilvy to propagate the image of a people engaged in a cultural renaissance. Teodoro Moscoso's decisive actions at critical junctures (such as his success in pushing tax exemptions and tourism in the late 1940s) and his personal persuasiveness, as with Pablo Casals, who at the age of 80 was persuaded to establish the Casals Festival at San Juan.

Pablo Casals (1876–1973), was born in Spain to a Puerto Rican mother Pilar Defilló. He was a cello player and a supporter of the Spanish Republican Government and as such came to odds with Generalisimo Francisco Franco when the Spanish Republican Government was overthrown. Casals went to live in the French village of Prades. There he established the Prades Festival. Casals visited Puerto Rico in 1955 and in 1956

In 1956, Casals moved permanently to the island. He was scheduled to inaugurate the festival which bears his name. The inauguration of the festival was held in the University of Puerto Rico Theater. Casals, who was supposed to perform Suite Number 3 in C major, for solo cello by Johann Sebastian Bach, fell ill and suffered a heart attack during the rehearsals. Even though Casals was hospitalized, the event went on as scheduled with the performance of pianist Rudolf Serkin.

When the festival first started, the majority of the musicians contracted by the festival orchestra for the event came from the United States. Some of the exceptions to this practice were Jesus Maria Sanroma, Henry Hutchinson Sr., Fernando Valenti and Narciso Figueroa and his brothers. By 1970, the majority of the members of the festival's orchestra were Puerto Ricans.

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