Cartrivision
| Media type | Magnetic Tape |
|---|---|
| Encoding | NTSC, PAL |
| Standard | Interlaced video |
| Usage | Home movies |
Cartrivision is an analog videocassette format introduced in 1972, and the first format to offer feature films for consumer rental. It was produced by Frank Stanton's Cartridge Television, Inc. (CTI), a subsidiary of Avco, who also owned Embassy Pictures at the time. Cartrivision was available in the form of a TV set with a built-in recorder for the format. Cartrivision recorders and sets were manufactured by Avco, a company that CTI partnered with to manufacture and develop the format, as well as Admiral, Packard Bell, Emerson, Montgomery Ward, and Sears, the latter two marketing Cartrivision sets under their own brand names in their stores. While Montgomery Ward's TV used the Admiral chassis, as did all Montgomery Ward airline TVs, Admiral marketed their own Cartrivision with a different chassis.
The first model of Cartrivision-equipped TV set sold for US $1,350 (equivalent to $7,283 in 2016), and was the first videocassette recorder to have pre-recorded tapes of popular movies available for rent. Like Philips' Video Cassette Recording (VCR) format (introduced at the same time in Europe), the square Cartrivision cassette had the two reels of half-inch magnetic tape mounted on top of each other, but it could record up to 114 minutes. It did so using a crude "skip-field" form of video compression that recorded only every third video field and played it back three times.
Cassettes of major movies such as The Bridge on the River Kwai, Guess Who's Coming to Dinner, Dr. Strangelove, High Noon, It Happened One Night, Divorce Italian Style, The Quiet Man, The Belles of St Trinian's, Two Rode Together and Brother Rat were ordered via the initial 200-movie catalog at a retailer, delivered by parcel mail, and then returned to the retailer after viewing. These rental cassettes were red, approximately 7 inches (180 mm) high by 6.5 inches (170 mm) wide by 1.5 inches (38 mm) deep (however used the same videotape used today) and could not be rewound by a home Cartrivision recorder. Rather, they were rewound by a special machine upon their return to the retailer. Other cassettes on sports, travel, art, and how-to topics were available for purchase. These cassettes were black, and could be rewound on a Cartrivision recorder. An optional monochrome camera manufactured for Cartrivision by Eumig could be bought to make home videos. A color camera was in the works but never materialized before CTI's demise.
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