Carry On Loving

Carry On Loving
Original UK quad poster
Directed by	Gerald Thomas
Produced by	Peter Rogers
Written by	Talbot Rothwell
Starring	Sid James Kenneth Williams Charles Hawtrey Joan Sims Hattie Jacques Terry Scott Richard O'Callaghan Bernard Bresslaw Jacki Piper Imogen Hassall
Music by	Eric Rogers
Cinematography	Ernest Steward
Edited by	Alfred Roome
Distributed by	Rank Organisation
Release date	September 1970
Running time	88 mins
Country	United Kingdom
Language	English
Budget	£215,000

Carry On Loving is the twentieth in the series of Carry On films to be made, and was released in 1970. It features series regulars Sid James, Kenneth Williams, Charles Hawtrey, Joan Sims, Hattie Jacques, Terry Scott and Bernard Bresslaw alongside newcomers Richard O'Callaghan (in his first Carry On) and Jacki Piper (in her second). Carry On Loving featured Imogen Hassall in her only Carry on role. Compared to earlier films in the series it features more open bawdiness rather than evasive innuendo. There are fictitious locations named for their sexual innuendo, including 'Much-Snogging-On-The-Green', 'Rogerham Mansions' and 'Dunham Road'.

Various events involve a dating agency run by Sid Bliss (Sid James) and his longtime girlfriend Sophie Plummett (Hattie Jacques). Their "Wedded Bliss" agency purports to bring together lonely hearts using computer-matching technology, but couples are actually paired up by Sophie. Bliss consistently avoids marrying Sophie, enthusiastically pursuing Esme Crowfoot (Joan Sims), a seamstress and client who consistently rejects his advances.

Percival Snooper (Kenneth Williams) becomes a client to find a wife for business reasons: as a confirmed bachelor, he is inept at his job as a marriage counsellor due to lack of personal experience. James Bedsop (Charles Hawtrey) is a private detective Sophie hires to spy on Sid's after-hours activities when he supposedly "vets" the female clients, including Esme.

Timid Bertram Muffet (Richard O'Callaghan) winds up with model Sally Martin (Jacki Piper) after the agency muddles his directions to a blind date. Client Terry Philpott (Terry Scott) suffers several failures in his dealings with the agency including a disastrous meeting with prim, sheltered Jenny Grubb (Imogen Hassall). Jenny moves in with Sally, undergoes a makeover, and becomes a model. Terry later finds romance with the "new" Jenny.