Carlsberg Breweries

Carlsberg Group

Type	Publicly traded Aktieselskab
Traded as	Nasdaq Copenhagen: CARL A, CARL B
Industry	Beverages
Founded	1847
Founder	J. C. Jacobsen
Headquarters	Copenhagen, Denmark
Key people	Cees't Hart (President and CEO), Flemming Besenbacher (Chairman)
Products	Beers, ciders, soft drinks, bottled water
Brands	Carlsberg, Tuborg, Kronenbourg 1664, Baltika, Grimbergen, Somersby
Revenue	DKK 62.6 billion ($9.48 billion) (2016)
Number of employees	41,000 (FTE, average 2016)
Website	www.carlsberggroup.com

The Carlsberg Group (/ˈkɑːrlzbərɡ/; Danish: [ˈkʰɑːˀlsb̥æɐ̯ˀ]) is a global brewer employing around 41,000 people, primarily located in Western Europe, Eastern Europe and Asia. Founded in 1847 by J. C. Jacobsen, the company's headquarters is located in Copenhagen, Denmark. Since Jacobsen's death in 1887, the majority owner of the company has been the Carlsberg Foundation. The company's flagship brand is Carlsberg Beer (named after Jacobsen's son Carl) but it also brews Tuborg, Kronenbourg, Somersby cider, Russia's best-selling beer Baltika, Belgian Grimbergen abbey beers, and more than 500 local beers.

In March 2016, the Carlsberg Group launched its new strategy, SAIL'22. SAIL’22 set a new direction for the Group with a focus on its core beer business and well-defined areas for future growth. The Carlsberg Group reported organic operating profit of 5% in 2016.

Carlsberg was founded by J. C. Jacobsen, a philanthropist and avid art collector. With his fortune he amassed an impressive art collection which is now housed in the Ny Carlsberg Glyptotek in central Copenhagen. The first brew was finished on 10 November 1847, and the export of Carlsberg beer began in 1868 with the export of one barrel to Edinburgh, Scotland. Some of the company's original logos include an elephant, after which some of its lagers are named, and the swastika whose use was discontinued in the 1930s because of its association with political parties in neighboring Germany.