Carl Peterson
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| Date of birth: | May 26, 1943 |
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| College: | UCLA |
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Carl D. Peterson (born May 26, 1943) grew up in Long Beach, California, and is an alumnus of University of California, Los Angeles (UCLA), where he earned a bachelor's, master's and doctorate of education. He is best known as the former president, general manager, and chief executive officer of the Kansas City Chiefs of the National Football League (NFL). Peterson served in those roles from 1989 to 2009 and hired four head coaches for the Chiefs during his tenure: Marty Schottenheimer, Gunther Cunningham, Dick Vermeil, and Herman Edwards.
Peterson is a consultant with Miami Dolphins’ owner Stephen Ross of FanVision, an in-stadium fan technology device serving 12 NFL teams and two Division I universities. FanVision does all 38 NASCAR races, US Open (tennis), plus a number of major PGA Tournaments. Three BCS Bowl Games also employed FanVision's in-stadium technology in January 2011. Peterson is also a principle and partner with Dick Vermeil Wines, located in Calistoga, California.
On December 19, 1988, Chiefs Owner Lamar Hunt hired Peterson to take over the club's team president duties from Jack Steadman and general manager duties from Jim Schaff. On December 15, 2008, Chiefs Chairman and Part-Owner Clark Hunt announced Peterson's resignation effective Jan. 15, 2009. In Peterson's 20 years with the Chiefs, they had only five losing seasons, a record of 176-141-1, nine playoff seasons, 149 consecutive sell-outs (1990-2008) and led the AFC in paid attendance every year from 1990 through 2008. However, they went 3-9 in playoff games, including just one AFC Championship appearance in 1993, with the Chiefs not winning a playoff game after that season for the rest of his tenure.
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