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Card Factory

Card Factory plc
Public company
Industry Retail
Founded 1997
Founders Dean & Janet Hoyle
Headquarters Wakefield, West Yorkshire
Key people
Geoff Cooper(Chairman)
Richard Hayes (CEO)
Products Greeting Cards, Calendars
Revenue £353.3 million (2015)
£79.4 million (2015)
£33.2 million (2015)
Owner Invesco (27%)
Artemis (12%)
Old Mutual Global Investors (10%)
Number of employees
6,500 (2014)
Website www.cardfactory.co.uk

Card Factory is a chain of greeting card and gift stores in United Kingdom founded by Dean Hoyle and his wife Janet; the first store opened in 1997. It is listed on the and is a constituent of the FTSE 250 Index.

Dean Hoyle left school with no qualifications, having a self-confessed greater interest in football. With his wife Janet, from 1993 they began buying cards wholesale, and selling them from the back of their van at car boot sales and public open-air events.

In 1997, they opened their first shop under within the holding company Sportswift Ltd, purposefully choosing secondary retail locations which were cheaper. After opening a few stores, whilst Janet founded and headed-up the internal design and print function, Dean concentrated on expanding the business, with a nominal target of 500 retail outlets. This gave the company a profit-margin advantage over rivals, including Clinton Cards, allowing their advertising to claim that they have not increased prices for ten years.

The couple built a board to expand the business, including: Keith Pacey (Chairman of Maplin); Richard Hayes (Managing Director, their ex-Bank Manager); Chris Beck (Commercial director, ex-Grant Thornton); Darren Bryant (Group finance director, ex-PricewaterhouseCoopers). On 28 November 2008, Card Factory purchased about 80 of the 288 stores from failed greetings card company Celebrations Group (which traded as Card Warehouse and Cardfair), as part of a rescue package, securing around 500 of the 1,800 jobs at Celebrations.

The couple put the business up for sale in January 2010 and on 8 April 2010 Charterhouse completed the £350 million purchase of the company. This enabled Dean Hoyle to later buy Huddersfield Town F.C. On 14 July 2011, Card Factory purchased gettingpersonal.co.uk for an undisclosed sum.


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