Campaign for a Commercial-Free Childhood

Campaign for a Commercial-Free Childhood (CCFC) is a United States "national coalition of health care professionals, educators, advocacy groups, parents, and individuals who care about children [and is] the only national organization devoted to limiting the impact of commercial culture on children." It sponsors the annual Fred Rogers Integrity Award and the TOADY Award.

CCFC concerns include catalogs for children that might be inappropriate, child privacy rights, etc.

In May 2006, the Campaign for a Commercial-Free Childhood (CCFC) filed a complaint with the U.S. Federal Trade Commission (FTC) against the Baby Einstein Company and the Brainy Baby Company, a producer of similar videos; the following month the CCFC amended the complaint to include another producer, BabyFirstTV. The CCFC alleged false advertising by these companies, citing the American Academy of Pediatrics' recommendation that children under two should be discouraged from watching television programming at all, and a study showing that only six percent of parents are aware of that recommendation, while 49 percent of parents think educational videos like these are very important in the intellectual development of children.

In December 2007, the FTC closed the complaint, determining not to recommend any enforcement action against the company. In so doing, the FTC noted that certain of the claims that were the subject of the CCFC’s complaint did not raise issues under the FTC’s substantiation rules.

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