Camera is a photography review that began its life in Lucerne, Switzerland, later distributed in many countries and languages. The magazine grew to its greatest international influence towards in latter half of its life of sixty years; on the leading edge of almost every important period in photography, Camera was often among the first publications to show the first works of now well-known photographers such as Edward Steichen, Robert Frank and Jeanloup Sieff. The magazine was slated to be re-launched on17 January 2013.
The first issue of Camera was published by the engineer Adolf Herz and book-publisher C. J. Bucher in June 1922. The magazine was first published in German. Making clear its aim to aid the development of the still-fledgling art of photography, this issue began with the following statement of intent:
With this issue we introduce ourselves to the public for the first time. We would like to say a few words about our aims. Our magazine will support artistic photography. We thought it expedient to show our readers an artist's work through ample selections of good-quality reproductions. Artists from all countries will be sharing their pictures. Hereon in every issue we will present eight pages of good reproductions. Participating artists will present their art styles in original essays. Articles on technical photographic subjects, written by authors the best in this field, will appear in the technical section. In brief reports we will comment on all new developments so that our readers can obtain an up-to-date view of photography. We invite all photographers and researchers of all countries who would like to bring technical information to our readers, to submit their articles. We will periodically conduct contests to encourage developing artists, and the best entries will receive a monetary award. We hope our efforts will be conducive to the high aims of artistic photography and that our readers will support us.
Adolf Herz first made the magazine's 'high-quality prints' with a dull-finish semi-matte paper that gave a result only mimicking the still-new sheet-fed gravure system, but eventually moved to the latter technique when the Bücher publishing company adopted the technology from 1925.
Herz's period as editor of Camera, ending in 1947, was marked for its focus on Pictorialism. Contributing photographers from this period and style were Heinrich Kühn, Leonard Missone, Hoffmeister, Craig Annan, Eduard Steichen, Kieghley and Demachy.