CW-WHAM
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Rochester, New York United States |
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| City | Rochester |
| Branding | Rochester CW |
| Slogan | TV Now (general) |
| Channels |
Digital: WHAM-DT 13.2 (VHF) Virtual: 13.2 (PSIP) |
| Affiliations | The CW (2006–present) |
| Owner |
Deerfield Media (operated under an LMA by Sinclair Broadcast Group) (Deerfield Media (Rochester) License, LLC) |
| First air date | 2000 |
| Sister station(s) |
WUHF, WUTV, WNYO-TV, WSTM-TV, WSTQ-LP, WRGB, WCWN |
| Former callsigns | "WRWB" (2000–2006) |
| Former affiliations | The WB (2000–2006) |
| Transmitter power | 10.5 kW (digital) |
| Height | 152 m (digital) |
| Facility ID | 73371 (digital) |
| Transmitter coordinates | 43°8′7″N 77°35′3″W / 43.13528°N 77.58417°W (digital) |
| Licensing authority | FCC (digital) |
| Website | cwrochester.com |
WHAM-DT2 is the CW-affiliated television station for Rochester, New York. The station is a second digital subchannel of ABC affiliate WHAM-TV, owned by Deerfield Media and operated by Sinclair Broadcast Group. Over-the-air, it broadcasts a high definition digital signal on VHF channel 13.2 from a transmitter on Pinnacle Hill on the border between Rochester and Brighton. This can also be seen on Time Warner Cable channels 16 and 1212 in standard definition and high definition. It is also available on DirecTV channel 14 in the Rochester area. Although the digital cable feed is transmitted in 1080i, it is converted to 720p for transmission over the air to preserve bandwidth for WHAM-TV's main channel.
What is now WHAM-DT2 was launched in 2000 as a cable-only station with fictional call letters "WRWB", which replaced "XWBT", branded as WB26, on cable channel 26, which launched in the mid-1990s. It was an affiliate of The WB and, despite being in a market larger than those in The WB 100+ Station Group, followed a similar structure and program lineup to the stations in that group. The station was operated by Time Warner Cable (at that time a subsidiary of WB co-owner Time Warner). On January 24, 2006, The WB and UPN announced that they would end broadcasting and merge to form The CW, and on March 7 it was announced that WRWB would be the new network's Rochester affiliate. After the switch on September 18, the station's on-air identity changed from "Rochester's WB 16" to "Rochester's CW" (with a "TV 16" logo used to denote its cable channel) and the fictional WRWB calls were laid aside.
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