CVSL
| Public | |
| Traded as | NYSE MKT: JRJR |
| Industry | Multi-level marketing |
| Founded | 2013 |
| Founder | John Rochon |
| Headquarters | Dallas, Texas and Luzern, Switzerland |
|
Key people
|
John P. Rochon (Chairman) John Rochon, Jr. (Vice Chairman) |
| Website | www |
JRJR Networks, formerly CVSL, is a holding company of multi-level marketing companies. JRJR Networks is currently traded on the NYSE MKT, although is significantly below the required level of capitalization to continue in compliance JRJR was founded by its chairman, John Rochon, a micro-enterprise pioneer. John Rochon, Jr. is the JRJR Vice Chairman and Chairman of the Investment Committee.
The JRJR business currently consists of:
The direct selling industry functions through relationship-based commerce. Consultants or other sales force members sell products and services directly to customers. JRJR has acquired multiple direct selling, or micro-enterprise, companies and brought them under a single umbrella.
Each company within JRJR maintains its own identity, leadership and brand while utilizing some shared operational services through a centralized management team. The U.S. management team is headquartered in Dallas, Texas on the 22nd floor penthouse of the Frost Bank Tower. JRJR's European headquarters is in Luzern, Switzerland.
In September 2012, John Rochon named a board of directors that included experts in micro-enterprise, and announced his strategy of making CVSL a holding company for building a growing "consumer cloud" virtual community that would connect tens of millions of members.
First to join the CVSL community was The Longaberger Company, which joined in March 2013.
Your Inspiration at Home joined CVSL in August 2013.
Both Tomboy Tools and Agel Enterprises joined CVSL in October 2013.
Paperly and My Secret Kitchen both joined the CVSL community in December 2013.
Uppercase Living joined CVSL in March 2014.
Kleeneze in the UK joined CVSL in February 2015.
Betterware joined CVSL in October 2015.
CVSL was ranked #84 on the 2015 Direct Selling News Global 100, an annual list of the top revenue-generating multi-level marketing companies in the world. Revenue figures in the 2015 DSA Top 100 list do not include the Kleeneze or Betterware acquisitions.
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Wikipedia