CR Snow
 |
|
| Industry | Brewing |
|---|---|
| Founded | 1993 |
| Headquarters | Dongcheng, Beijing, China |
|
Key people
|
Humor Wang (General Manager) |
| Products | Beer |
| Parent |
China Resources Enterprise (51%) SABMiller (49%) |
CR Snow (officially China Resources Snow Breweries Ltd.) is a brewing company with its headquarters in Beijing, China. It is a joint venture between China Resources Enterprise and the UK based multinational SABMiller. It is the largest brewing company in China, with a market share of around 21 per cent and sold a total of 9.28 billion litres of beer in China in 2010.
In July 2011 CR Snow acquired a 49 percent stake in Jiangsu Dafuhao Breweries and 100 percent of Shanghai Asia Pacific Brewery from Heineken International for 870 million yuan (US$134.42 million).
CR Snow's principal brand is Snow, which is currently the biggest-selling beer in the world measured by volume, with sales of around 16.5 billion pints in 2010. Its other brands include Blue Sword, Green Leaves, Huadan, Huadan Yate, Largo, Löwen, New Three Star, Shengquan, Shenyang, Singo, Sip, Tianjin, Yatai, Yingshi and Zero Clock.
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