CBS Cares
| CBS Cares | |
|---|---|
| Release | |
| Original network | Networks of CBS Corporation |
| External links | |
| Website | www |
CBS Cares is a television public service announcement (PSA) campaign that usually feature performers from CBS Television Network programming. The PSAs have addressed numerous causes, including an array of health issues affecting a large portion of their target audience.
In 2006, CBS Cares partnered with the Nelson Mandela Foundation to produce the first-ever Tolerance PSAs in which Nelson Mandela, in his own words, addressed the U.S. audience. According to the foundation, Mr. Mandela chose CBS Cares for the strength of its messaging. These Nelson Mandela messages continue to air on CBS and have been seen in 82 countries around the world.
CBS Cares has produced campaigns to celebrate Black History Month, Asian Pacific American Heritage Month, Hispanic Heritage Month, and Native American Heritage Month.
CBS Cares has also worked with the NAACP in developing PSAs to mark its 100th Anniversary. Additionally, it worked with the Martin Luther King Jr. Memorial Trust on PSAs to raise funds for the Martin Luther King Jr. Memorial in Washington, D.C.. CBS Cares annually marks the Martin Luther King Jr. holiday with PSAs featuring Congressman John Lewis, who marched with Dr. King.
CBS Cares annually marks Memorial Day and Veterans Day with special PSAs honoring American military veterans. Another set of PSAs also honor the victims of the Nazi Holocaust. These run annually on International Holocaust Remembrance Day.
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Wikipedia