The byte order mark (BOM) is a Unicode character, U+FEFF Byte order mark (BOM), whose appearance as a magic number at the start of a text stream can signal several things to a program consuming the text:
BOM use is optional, and, if used, should appear at the start of the text stream.
Unicode can be encoded as 8-bit, 16-bit, or 32-bit integers. For the 16- and 32-bit representations, a computer receiving text from arbitrary sources needs to know which byte order the integers are encoded in. Because the BOM itself is encoded in the same scheme as the rest of the document, but has a known value, the consumer of the text can examine these first few bytes to determine the encoding. The BOM thus gives the producer of the text a way to describe the text stream's endianness to the consumer of the text without requiring some contract or metadata outside of the text stream itself.
Once the receiving computer has consumed the text stream, it is free to process the characters in its own native byte order and no longer needs the BOM. Hence the need for a BOM arises in the context of text interchange, rather than in text processing within a closed environment.
If the BOM character appears in the middle of a data stream, Unicode says it should be interpreted as a "zero-width non-breaking space" (inhibits line-breaking between word-glyphs). In Unicode 3.2, this usage is deprecated in favour of the "Word Joiner" character, U+2060. This allows U+FEFF to be only used as a BOM.
The UTF-8 representation of the BOM is the byte sequence 0xEF,0xBB,0xBF
. A text editor or web browser misinterpreting the text as ISO-8859-1 or CP1252 will display the characters 
for this.
The Unicode Standard permits the BOM in UTF-8, but does not require or recommend its use. Byte order has no meaning in UTF-8, so its only use in UTF-8 is to signal at the start that the text stream is encoded in UTF-8. The BOM may also appear when UTF-8 data is converted from other encodings that use a BOM. The standard also does not recommend removing a BOM when it is there, so that round-tripping between encodings does not lose information, and so that code that relies on it continues to work. The IETF recommends that if a protocol either (a) always uses UTF-8, or (b) has some other way to indicate what encoding is being used, then it "SHOULD forbid use of U+FEFF as a signature."