Burning Desire (song)
| "Burning Desire" | ||||||||
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"Burning Desire" cover
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| Promotional single by Lana Del Rey from the album Paradise | ||||||||
| Released | March 19, 2013 | |||||||
| Format | Digital download | |||||||
| Genre | Trip hop | |||||||
| Length | 3:51 | |||||||
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| Writer(s) | ||||||||
| Producer(s) | Emile Haynie | |||||||
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"Burning Desire" is a song by American singer and songwriter Lana Del Rey. Initially available for immediate digital download upon pre-ordering Del Rey's third EP, Paradise. "Burning Desire" was released as a single on March 19. On Valentine's Day of 2013, a music video for the song was released. Lyrically composed by Lana Del Rey and her long-time collaborator, Justin Parker, the record was produced by Emile Haynie.
In 2012, Del Rey was named the new figurehead of the latest brand of the Jaguar F-Type automobile. To promote the photoshoot, she sang "Burning Desire" at the Paris Motor Show, wearing red lipstick and a white sundress.
The song is composed by Del Rey and Justin Parker, co-author of the bulk of Born to Die. "Burning Desire" is a tragically-themed love song, with the lyrics: "I drive fast, wind in my hair/ I push you to the limits/ 'Cause I just don't care". Breathless pants and groans begin the track. On writing the song, Del Rey said:
Making art means making tough decisions. I do believe you create your own life path and that you will be rewarded for following your passions - and sticking to it. It's just good to know now, with people like Jaguar and working with them, that I'm not the only one out there with such strident, creative beliefs.
A promotional video for "Burning Desire" appeared online on Valentine's Day of 2013, featuring Del Rey as her usual lounge singer persona, interspersed with snippets of the Jaguar F-Type. Directed by Anthony Shurmer the video was filmed in the Rivoli Ballroom in London's South end. The video contains "bright red floral imagery, California landmarks name-checked, reckless automotive shout-outs, old Hollywood imagery and cinematic glamour, some epic lipstick[...]".NME called the video "typically sumptuous", heavy on the product placement. Desire Thompson of VIBE noted that Del Rey channeled her inner Jessica Rabbit in the 1960s social-scene video for the promotional single.
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