Bumble (app)
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| Developer(s) | Bumble Trading Inc |
|---|---|
| Initial release | December 2014 |
| Development status | Active |
| Operating system | Apple iOS (iOS 8.0 or later), Android |
| Type | Social Networking |
| Website | bumble |
Bumble is a location-based social and dating application which facilitates communication between interested users. In heterosexual matches, the app permits only women to start a chat with their male matches, while in same-sex matches either party can message first, though all free users must reply to messages within 24 hours or the match disappears.
The co-founder of Tinder, Whitney Wolfe, founded Bumble. Wolfe created the app after leaving Tinder. Wolfe sued the company for sexual discrimination and harassment and settled for just over $1 million in September 2014. Amidst the media attention surrounding the lawsuit, acquaintance and Badoo co-founder Andrey Andreev reached out to Wolfe via email, and the two met up. Andreev suggested she get back into the dating space, and together they recruited fellow Tinder departees Chris Gulzcynski and Sarah Mick to launch Bumble. Bumble was launched three months later in December 2014. The app is headquartered in Austin, Texas and as of February 2016 had just 13 employees, 12 of them women. In June 2016, Bumble announced a partnership with Spotify that would allow users to connect their Spotify account to their profile to show their music interests.
Bumble uses Facebook to build a user profile with photos and basic information, including the user's college and job. Women must initiate the conversation of their matches or the matches disappear within 24 hours; either person in a same-sex match can reach out.
Features include the ability to favorite conversations, to sort conversations, to send photo messages, and to swipe, which allows users to "like" potential matches by swiping right and to swipe left to continue on their search. Bumble released a "backtrack" feature in 2015 that allows users to undo accidental left swipes by shaking their phones. Three free "backtracks" are provided initially, which are replenished every three hours. Users have the option to immediately receive a new set of three backtracks by sharing Bumble on Facebook, Instagram, or Twitter, although they are limited to one of these refills per day. There is a 24 hour time frame on matches in which a conversation must be started or else the match disappears.
In March 2016, Bumble released BFF mode as a way for users to find platonic friends. After switching into the mode the app replaces potential dates with people of the users same sex who are also looking for friends. BFF mode uses the same swipe right or left platform as the apps dating mode and requires that a conversation is started within 24 hours of matching with a potential friend. Conversations started with potential friends are color coded as green as opposed to yellow for dates. As the feature was rolled out, Bumble also announced that it would eventually release a dual-profile feature allowing users to curate a profile for dating or friendship. In April 2016, the Bumble app was updated to combat ghosting. As part of the update, if a user is messaged after matching with a potential partner and doesn't respond within 24 hours the match disappears. Before the update, men were allowed unlimited time to respond to a message from females which the company viewed as an uneven playing field. The update was also launched for same-sex matches, with either party allowed to initiate and the other having to respond within 24 hours.
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