Buick Motor Division
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| Division | |
| Industry | Automotive |
| Founded | ("Buick Auto-Vim and Power Company") 1899 ("Buick Motor Company") May 19, 1903 |
| Founder | David Dunbar Buick |
| Headquarters | Detroit, Michigan, U.S. |
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Area served
|
China, United States, Canada, Mexico |
| Products | Automobiles |
| Services |
|
| Owner |
General Motors (1908–present) |
| Website | buick.com |
Buick (/ˈbjuː.ɪk/), formally the Buick Motor Division, is an upscale automobile brand of the American manufacturer General Motors (GM). It has the distinction of being the oldest active American marque of automobile, and was the company that established General Motors in 1908. Before the establishment of General Motors, GM founder William C. Durant had served as Buick's general manager and major investor. Buick also has the distinction of being the first automobile maker in the world to equip its cars with overhead valve engines, which it did starting in 1904.
For much of its existence in the North American market, Buick has been marketed as a premium automobile brand, selling luxury vehicles positioned above GM's mainstream brands, e.g. Chevrolet, while below the flagship luxury Cadillac division. Buick-branded vehicles are also known for reliability, ranking high in Consumer Reports' brand reliability ratings.
In 2015, Buick sold 1,231,941 vehicles, a record for the brand. The main market is in China, where 80% of Buick-branded automobiles are sold. Buicks are also sold in the United States, Canada, and Mexico.
Buick is one of the oldest automobile brands in the world and the oldest in America. (, founded in 1897, is the oldest motor vehicle manufacturer in the western hemisphere; while originally an automobile maker, Autocar now builds heavy trucks. Oldsmobile, also an early auto maker founded in 1897, is now defunct; Studebaker was founded in 1852, but didn't begin producing automobiles until 1902; Ford produced his first car in 1896 but did not start the Ford Motor Co. until 1903, and during the period in between was involved with other automobile manufacturers such as Cadillac, founded in 1902).
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Wikipedia