Buffer (application)
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| Initial release | November 30, 2010 |
|---|---|
| Stable release |
4.1.2 / January 10, 2015
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| Development status | Active |
| Platform | Android, iOS, web |
| Size | 13.5 MB |
| Available in | English |
| Website | buffer.com |
Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook and Linkedin. Buffer is also the name of the company that creates this software.
The application was designed by a group of European expats in San Francisco, most notably Joel Gascoigne and Leo Widrich. Gascoigne is currently the CEO of Buffer, while Widrich is the COO. By May 2017, the team had reached 75 people working remotely from 50 cities in different parts of the world, more than 4.5 million registered users and over $14 million in annual revenue.
Buffer began its development in October 2010 in Birmingham, United Kingdom by co-founder Joel Gascoigne, who established the idea of the social media application while he was in the United Kingdom. Once he developed the idea he created a landing page to see if enough people were interested in the product to make it a profitable venture. After reaching a critical mass of registrations, Gascoigne built and designed the first version of the application software over a span of 7 weeks.
On November 30, 2010, the initial version of Buffer was launched. It contained limited features which only allowed access to Twitter. Four days after the software’s launch Buffer gained its first paying user. A few weeks after this, the number of users reached 100, and then that number multiplied to 100,000 users within the next 9 months.
In July 2011, the cofounders decided to move the startup venture from the United Kingdom to San Francisco in the United States, and Buffer was converted into an incorporation. Whilst in San Francisco, the cofounders dealt with the San Franciscan startup incubators AngelPad. This was due to the increase in cost after moving from Birmingham. Throughout December 2011, cofounders Joel and Leo were able to secure 18 investors to their company, after being refused by 88% of the people they met with to offer an investment to their company. The investors include Maneesh Arora, the founder of MightyText, Thomas Korte, the founder of AngelPad, and Andy McLoughlin, the co-founder of the software company Huddle.
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