Brylcreem
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| Launch year | 1928 |
|---|---|
| Company | County Chemicals, Birmingham, England. |
| Availability | Worldwide |
| Current supplier |
Combe Incorporated Unilever HUL |
| Website | official website |
Brylcreem /ˈbrɪlkriːm/ is a British brand of hair styling products for men. The first Brylcreem product was a pomade created in 1928 by County Chemicals at the Chemico Works in Bradford Street, Birmingham, England. The pomade is an emulsion of water and mineral oil stabilized with beeswax.
The British pharmaceutical firm Beecham was the longtime owner of Brylcreem. Sara Lee bought the personal care unit of SmithKline Beecham in 1992. In 2012, the global rights to sell Brylcreem brand was sold by Sara Lee Corporation to Unilever.
Various Brylcreem products are sold worldwide. Brylcreem is marketed in the US by Combe Incorporated, in Europe by Unilever and in India by HUL. Before Godrej acquired 51 per cent stake of Sara Lee in their joint venture Godrej Sara Lee in 2010, the brand was distributed by Godrej in India.
It was first advertised on television with the jingle "Brylcreem — A Little Dab'll Do Ya! Brylcreem — You'll look so debonair. Brylcreem — The gals'll all pursue ya; they’ll love to run their fingers through your hair!."
The Brylcreem TV advertisement included a cartoon animation of a man with initially tousled hair who happily has a little dab applied, and, miraculously, the hair combs and smooths itself.
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Wikipedia