Bruce Prichard | |
---|---|
Birth name | Bruce Prichard |
Born |
El Paso, Texas, United States |
March 7, 1963
Residence | Friendswood, Texas |
Family | Chris Prichard (brother) Tom Prichard (brother) Jerry Prichard (brother) Ken Prichard (brother) |
Professional wrestling career | |
Ring name(s) | Brother Love Reo Rodgers The Wizard Bruce Prichard |
Billed height | 6 ft 1 in (1.85 m) |
Billed weight | 235 lb (107 kg) |
Billed from | El Paso, Texas |
Trained by | Tom Prichard |
Debut | 1986 |
Bruce Prichard (born March 7, 1963) is a professional wrestling personality currently signed to Impact Wrestling as both an on-air talent and in a backstage advisory role. He is perhaps best known as a manager and producer for World Wrestling Entertainment (WWE, formerly the World Wrestling Federation), where he performed under the ring name Brother Love, the original manager of The Undertaker. After leaving WWE, Prichard was the Senior Vice President of Programming and Talent Relations for Total Nonstop Action Wrestling (TNA, now Impact Wrestling). During Prichard's run as Brother Love, he hosted his own segment The Brother Love Show where he would usually support heels.
Prichard began his career working for Paul Boesch out of Houston, Texas, as a ring announcer and sometimes referee. Due to Boesch's working relationship with Bill Watts' Universal Wrestling Federation in the 1980s, Prichard would also act as ring announcer for some UWF shows.
After Boesch sold his Houston territory to the WWF, Prichard would move there, initially as a color commentator for televised WWF events from the Houston area.
After entering the World Wrestling Federation, he first occasionally worked as an announcer for the WWF's television programs alongside Mike McGuirk and "The Duke of Dorchester" Pete Doherty and occasionally Bobby "The Brain" Heenan, before creating the Brother Love character. He also helped out with the production of Prime Time Wrestling from 1986 until he left in 1988 after becoming the Brother Love character.
In June 1988, Prichard debuted as Brother Love, a red-faced, smarmy, effusive and boisterous "preacher" character dressed in a conspicuous white suit, tight red shirt and white tie, who claimed to preach not the word of God, but "the word of love." He was best known for his disingenuous catchphrase "I love you!", during which he would enunciate each word for several seconds in a thick Southern accent. The character was inspired by controversial televangelists of the time.