Bruce Judson

Bruce Judson
Born	New York City
Occupation	Author, Media Innovator, Public Policy Analyst
Spouse(s)	Nancy Judson
Children	2

Bruce Judson (born 1958 in New York City) is an American author, media innovator, and public policy analyst.

Judson received his Bachelor’s degree from Dartmouth College, in Policy Studies in 1980, where he studied with the environmentalist Donella Meadows. In 1984, he received his Juris Doctor from the Yale Law School and his MBA from the Yale School of Management. At the Yale Law School, he was the co-founder and Editor-in-Chief of the Yale Journal on Regulation and a Senior Editor of the Yale Law Journal.

Judson started his career as a consultant and founding member of the New York office of the Boston Consulting Group. In 1989, Judson joined Time Inc. Magazines, where he was appointed the Company’s first corporate Director of Marketing. After the merger of Time Inc. and Warner Communications led to the creation of Time Warner Inc., Judson’s corporate marketing department served as the focal point for Time Warner’s initiative to provide advertisers with advertising programs, involving entities throughout the media conglomerate.

Later, with the creation of Time Inc. New Media, Judson was appointed General Manager, where he was one of the co-founders of the Pathfinder (website). Walter Isaacson, then President of Time Inc. New Media, and the subsequent biographer of Steve Jobs, credits Judson with inventing the concept of the Web banner ad, which established the standardized system that enabled the rapid growth of Internet advertising.

While working at Time Inc. New Media, Judson wrote NetMarketing, which became a nationwide bestseller, and was excerpted in Advertising Age. He was named by Advertising Age as one of the nation’s "Cybermarketing Leaders." Judson’s activities at Time Inc. New Media are described in Michael Wolff’s bestselling book, Burn Rate.

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