Bruce Isaac Rhodes (born November 29, 1971), better known as Bruce "Grim" Rhodes, is an American record producer, mixing engineer, and entrepreneur. He has produced albums for and overseen the careers of many Southern rappers. His contribution to rap dates back to DJ-ing on the legendary southern rappers 8Ball & MJG's debut album Comin' Out Hard, and the debut of Scarface. He produced "Wanna Be A Baller" and the entire Sittin' Fat Down South album for Lil' Troy. Grim has been the sound behind the underground south. He is credited as a key figure in the popularization of Third Coast (Gulf Coast) rap music, producing for artists like C-Note and the Botany Boyz, Mass 187, Willie D, Yungstar, Fat Pat, Lil' Keke, and Big Hawk. Along with DJ Screw, he set the tone for Houston's underground rap music scene during the 1990s. He is ranked as one of the top selling producers in the South, having sales of over 1.9 million albums.