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Brooklyn Without Limits

"Brooklyn Without Limits"
30 Rock episode
Episode no. Season 5
Episode 7
Directed by Michael Engler
Written by Ron Weiner
Production code 507
Original air date November 11, 2010
Guest appearance(s)
Episode chronology
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30 Rock (season 5)
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"Brooklyn Without Limits" is the seventh episode of the fifth season of the American television comedy series 30 Rock, and the 87th overall episode of the series. It was written by co-executive producer Ron Weiner and directed by Michael Engler. The episode originally aired on the National Broadcasting Company (NBC) network in the United States on November 11, 2010.

In the episode, Liz Lemon (Tina Fey) finds a pair of jeans that make her look sexy, but which leave her with an unexpected moral dilemma; Jack Donaghy (Alec Baldwin) attempts to stop Regina Bookman being elected by endorsing her political rival Steven Austin (special guest star John Slattery); and a jealous Jenna Maroney (Jane Krakowski) attempts to sabotage the chances of the new Tracy Jordan (Tracy Morgan) film winning a Golden Globe Award.

While shopping at a store called "Brooklyn Without Limits" with Jenna Maroney (Jane Krakowski), Liz Lemon (Tina Fey) miraculously finds a pair of jeans that make her look sexy and win her new respect at work, but she is informed by Jack that the seemingly artsy and liberal store is, in fact, owned by Halliburton, and the jeans are made by a "Vietnamese slave tribe" on an "island prison" called Usa (pronounced "oosa"). Liz becomes conflicted over whether to keep the jeans and her new image, or stand up for what she believes in.


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