BronyCon
| BronyCon | |
|---|---|
 |
|
| Status | Active |
| Genre | Multi-genre |
| Venue | Baltimore Convention Center |
| Location(s) | Baltimore, Maryland |
| Country | U.S. |
| Inaugurated | June 2011 |
| Attendance | 7,609 in 2016 |
| Filing status | 501(c)(3) (under Lunar Solis Corp.) |
| Website | |
| http://www.bronycon.org | |
BronyCon is an annual fan convention held on the east coast of the United States for fans of My Little Pony: Friendship Is Magic, among them adult and teenage fans of the show, who call themselves bronies. Eight events have occurred to date, with the most recent one in July 2016 drawing in 7,609 attendees. On October 20, 2014, BronyCon chairman Josh Dean had announced plans for the convention all the way through 2025.
BronyCon was previously styled as BroNYCon, as its first three conventions were held in New York City. It dropped the 'NYC' capitalization for its fourth event, which was held in nearby Secaucus, New Jersey. The 2013 event marked the convention's move to Baltimore, Maryland, as well as a shift from twice a year to once a year. A 501(c)(3) non-profit entity, Lunar Solis Corp., has since been created to operate the convention and manage its charity efforts. Upon news of BronyCon's departure from the NYC area, a number of retired BronyCon staffers (including its original creator) created a new, separate convention ("Big Apple Ponycon", later renamed to simply "Ponycon") to serve the NYC metro area. The two conventions are not related.
My Little Pony: Friendship Is Magic first aired on the Hub on October 10, 2010, as part of Hasbro's intent to promote the fledgling network and market its new line of My Little Pony toys. Though a critical success with the target demographic of young girls and their parents, it attracted an unexpected audience of teenage and adult fans, primarily male, originating from the 4chan imageboard. The fandom adopted the term "brony", a portmanteau of "bro" and "pony", and became a highly participatory culture representing New Sincerity, creating artwork, fan fiction, music, mashup videos, and other media. The show's creators, including executive producers Lauren Faust, Jayson Thiessen, Christophe Toverski, the writers and voice actors, Hasbro and the Hub have sought to embrace the brony community, communicating openly with the community and placing subtle nods to the fandom within the show and licensed property.
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