Broaster Company
| Private | |
| Industry | Manufacturing, foodservice |
| Founded | 1954 |
| Founder | L. A. M. Phelan |
| Headquarters | Beloit, Wisconsin |
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Key people
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| Products | Genuine Broaster Chicken, Broaster Pressure Fryers, ventless fryers, marinades, seasonings, coatings, frozen foods, cooking oils and sauces |
| Website | www |
Broaster Company is an American food equipment manufacturing company. Broaster Company is known for manufacturing pressure fryers, licensing Genuine Broaster Chicken and operating a branded food program, Broaster Express. The company is headquartered in Beloit, Wisconsin and was founded in 1954 by inventor and businessman L. A. M. Phelan.
The Broasting technique began in 1954 when American businessman and inventor, L. A. M. Phelan combined parts of a deep fryer and pressure cooker as a way to cook chicken faster. With his invention, Phelan trademarked the words "broaster" and "broasted food". Phelan manufactured the first Broaster Pressure Fryers under Flavor Fast Foods, Inc. and in 1956 formed the Broaster Company, expanding its line of offerings to include food product ingredients and accessories.
In 1970, the Broaster Company was purchased by Alco Standard Corporation of Valley Forge, Pennsylvania. In 1991, Alco sold the Broaster Company to a group of private investors.
In 2009, Jay Cipra was named CEO of Broaster Company LLC, after serving as president of its parent company Broaster Company, Inc. Broaster Company celebrated its 60th anniversary in 2014.
Broaster Company is the owner of a proprietary process that creates Genuine Broaster Chicken. The process uses the company's marinades and coating to prepare chicken which is then fried in a Broaster Pressure Fryer by an employee with training from the Broaster Company. Broaster Company also distributes other frozen, ready-to-cook food products that are designed to be prepared in Broaster appliances.
Pressure Fryers or the company’s Countertop Ventless Fryers. Customers can serve the foods as part of the Broaster Express branded program, or include them on their own existing menu without the branding. Broaster Company sells its equipment and food programs through a worldwide network of authorized distributors.
Broaster Company licenses more than 5,000 restaurants, bars, and carryout locations in the United States with additional locations in 54 countries.
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Wikipedia