Bro country
| Bro-country | |
|---|---|
| Stylistic origins | |
| Cultural origins | Early 2010s, Southern United States |
| Typical instruments |
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| Other topics | |
Bro-country is a subgenre of mainstream country music originating in the second decade of the 21st century that is influenced by 21st-century hip hop, hard rock and electronic music. Many bro-country songs, more often than not, are about attractive young women, the consumption of alcohol, partying, and pickup trucks.
The first use of the term was by Jody Rosen of New York magazine in an article published on August 11, 2013. He used the term to describe songs by Florida Georgia Line, particularly their debut single "Cruise". He also named Luke Bryan, Jason Aldean and Jake Owen to be notable singers of the genre.Entertainment Weekly also cited "Boys 'Round Here" by Blake Shelton and "Ready Set Roll" by Chase Rice as other examples of bro-country.
The genre drew criticism from other country singers; artists who have spoken against the bro-country subgenre include Ray Price, Dale Watson, Jean Shepard, Willie Nelson, Alan Jackson, George Strait, Gary Allan, Brad Paisley, Travis Tritt, Kacey Musgraves and Zac Brown. The popularity of the genre opened up a divide between the older generation of country singers and the bro-country singers which was described as "civil war" by musicians, critics and journalists.
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