British Music Experience
The British Music Experience was a permanent exhibition, taking up more than 20,000 square feet, installed into The O2 Bubble, part of The O2 in Greenwich, London. Opened with a private concert by The View in March 2009, it featured a retrospective look at the British music industry since 1944. The museum closed on 30 April 2014 and announced it was looking for a new home. On 10 September 2015 it was confirmed that the new home for the British Music Experience would be the Cunard Building on Liverpool's waterfront.
Spearheaded by music mogul Harvey Goldsmith, designed by Land Design Studio and funded by The O2 owners AEG, BME was created to fill a gap in the UK Heritage sector for Rock and Pop Music. Previously, the National Centre for Popular Music in Sheffield had attempted to achieve this but failed to attract visitors and was eventually closed.
The British Music Experience has been set up as a charitable trust and has been funded by £9.5m worth of investment from AEG who hoped to recoup their costs within five years. Sponsorship agreements with The Performing Rights Society,Gibson Guitars and Sennheiser amongst others have helped establish the exhibition. In 2010 the UK's fifth biggest food retailer, The Co-operative Group, signed on as the exhibition's main sponsor, pledging to give away 15,000 tickets over the next three years.
The history of popular music in the UK is told through a narrative divided up into galleries with common components. The zones effectively work together to provide a timeline of the British popular music story from 1945 until the present day. They are not broken down into convenient decades but represent actual moments of change that occurred so frequently over the 70-year duration of our narrative. Within those moments of change genres evolve.
There is an interactive timeline in each of the galleries. Each of these has a projected maxtrix of events with a foreground interface that provides access to in depth digital material. The user is able to scan and select across the whole timeline to select an event which reveals magazine style headlines, images and movies.
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