Brewers Fayre
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| Division | |
| Industry | Hospitality |
| Founded | 1979 |
| Headquarters | Dunstable, England |
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Area served
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United Kingdom |
| Products | Food and beverages |
| Parent | Whitbread |
| Website | Brewers Fayre |
Brewers Fayre is a chain of around 130 licensed pub restaurants in the United Kingdom located from Elgin, Scotland (Linkwood Lodge) to Hayle, Cornwall (Loggans Moor), and are owned by Whitbread. They are known for serving traditional British pub food.
The first Brewers Fayre pub opened in 1979 near Preston, called "The Farmers Arms". In 1995 50 outlets were added, at a cost of £85 million, taking the total to 280. At this time the Charlie Chalk Fun Factory was added to about thirty pubs. In 1996 52 were opened, with 17 having a Travel Inn next door; most were built near motorways. In early 1997 Whitbread introduced the Kiln & Kettle chain, which was similar to Brewers Fayre but without the children. Around the same time 90 more outlets opened. In October 1999 Whitbread formed a pubs and bars division (2,900 outlets) and a restaurants division (1,300 outlets) which included Brewers Fayre headed by Bill Shannon. In September 2001 34 outlets (5 in Scotland) were put up for sale. In 2003 it announced that 35 outlets a year would be added over five years.
Brewers Fayre pubs are designed to give the feel of a traditional English pub. Warm contrasting colours are used throughout as well as stonework and wooden panelling. A small number of restaurants also feature stained glass. Victorian-style lampposts are a feature in many pub car parks. Each pub was always given a name which reflected the area it was located in (or if the building was originally used for something else then it would take on that building's name like at the "Pirnhall Inn" outside Stirling). New pubs opened since 2012 have not been named individually but are just known as Brewers Fayre.
There used to be many standalone Brewers Fayre pubs, but in 2006 Whitbread agreed to dispose of the 239 standalone Brewers Fayre and Beefeater sites. These had traditionally lower revenues and as growth had stalled in them compared to the still-growing Premier Inn sites, they were seen as an obstacle to the company's sales growth. Sites were sold to market rival Mitchells & Butlers, and over the year after they were sold, pubs were re-branded to Harvester, Toby Carvery, and a selection of other brands. A large number of sites became Crown Carveries (formerly Pub & Carvery), and this sparked growth in the brand, which originally consisted of only a small number of pubs throughout the UK (they now have over 100 restaurants).
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Wikipedia