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Braun (company)

Braun GmbH
Subsidiary of Procter & Gamble
Industry Manufacturing
Fate Acquired by The Gillette Company in 1967
Predecessor Braun AG
Founded Frankfurt, Germany (1921 (1921))
Founder Max Braun
Headquarters Kronberg im Taunus, Germany
Area served
Worldwide
Key people
Austin Lally, President – Global Braun & Appliances, Beauty & Grooming
Prof. Oliver Grabes, Head of Design
Dieter Rams, Head of Design 1961–1995
Products Electric razors
Hair Care Appliances
Epilators
Electric toothbrushes
Parent Procter & Gamble (Brand name & grooming products)
De'Longhi (Small appliances)
Kaz Incorporated (Thermometers)
Zeon Ltd. (Clocks, watches & calculators)
Website www.braun.com

Braun GmbH (English pronunciation: Listeni/brn/ BROWN; German: [bʁaʊn]), formerly Braun AG, is a German consumer products company based in Kronberg. From 1984 until 2007, Braun was a wholly owned subsidiary of The Gillette Company, which had purchased a controlling interest in the company in 1967. Braun is now a wholly owned subsidiary of Procter & Gamble, which acquired Gillette in 2005. On 16 April 2012, De'Longhi bought perpetual rights to manufacture Braun branded products from Procter & Gamble in the small appliance segment. Procter & Gamble will continue to own the Braun brand.

Max Braun, a mechanical engineer, established a small engineering shop in Frankfurt am Main in 1921. In 1923, he began producing components for radio sets. In 1928, the company had grown to such an extent, partly due to the use of certain plastic materials, that it moved to new premises on Idsteiner Strasse.


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