Subsidiary of Procter & Gamble | |
Industry | Manufacturing |
Fate | Acquired by The Gillette Company in 1967 |
Predecessor | Braun AG |
Founded | Frankfurt, Germany (1921 ) |
Founder | Max Braun |
Headquarters | Kronberg im Taunus, Germany |
Area served
|
Worldwide |
Key people
|
Austin Lally, President – Global Braun & Appliances, Beauty & Grooming Prof. Oliver Grabes, Head of Design Dieter Rams, Head of Design 1961–1995 |
Products |
Electric razors Hair Care Appliances Epilators Electric toothbrushes |
Parent |
Procter & Gamble (Brand name & grooming products) De'Longhi (Small appliances) Kaz Incorporated (Thermometers) Zeon Ltd. (Clocks, watches & calculators) |
Website | www |
Braun GmbH (English pronunciation: i/braʊn/ BROWN; German: [bʁaʊn]), formerly Braun AG, is a German consumer products company based in Kronberg. From 1984 until 2007, Braun was a wholly owned subsidiary of The Gillette Company, which had purchased a controlling interest in the company in 1967. Braun is now a wholly owned subsidiary of Procter & Gamble, which acquired Gillette in 2005. On 16 April 2012, De'Longhi bought perpetual rights to manufacture Braun branded products from Procter & Gamble in the small appliance segment. Procter & Gamble will continue to own the Braun brand.
Max Braun, a mechanical engineer, established a small engineering shop in Frankfurt am Main in 1921. In 1923, he began producing components for radio sets. In 1928, the company had grown to such an extent, partly due to the use of certain plastic materials, that it moved to new premises on Idsteiner Strasse.