Type | Fashion doll, Web series |
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Company | MGA Entertainment |
Country | United States |
Availability | 2012–2013 |
Slogan | "Glam Gets Wicked" |
Bratzillaz | |
---|---|
Country of origin | USA |
Original language(s) | English |
No. of seasons | 1 |
No. of episodes | 10 |
Production | |
Running time | 1-3 mins |
Production company(s) | MGA Entertainment |
Release | |
Original network | Television: Kabillion Web: YouTube/Official site |
Original release | August 15, 2012 – June 18, 2013 |
Chronology | |
Preceded by | Bratz |
Followed by | Bratz: C.I.Y. Shoppe Webseries |
Bratzillaz (House of Witchez) is an American line of fashion dolls released by MGA Entertainment in 2012. The dolls, a spin-off of the company's popular franchise Bratz. Bratzillaz dolls are marketed as witches with special powers that make each character unique. The Bratzillaz girls are cousins of the Bratz and most of the characters have a similar name to a Bratz character. Starting with the Summer/Fall 2013 doll lines, MGA began to use "House of Witchez" in the main logo to express the Bratzillaz's "witchy" nature. The commercials for the "Back to Magic" and "Witchy Princesses" lines never said Bratzillaz in them, only "House of Witchez".
Due to the hiatus that MGA took in 2014 to rebuild the Bratz brand, production of Bratzillaz dolls ended and they were discontinued.
Each doll (with the exception of the Core (Basic Line) dolls) has glass eyes with an articulated, posable body. The dolls come with a broom hair brush, and some come with a spell scroll and a doll stand. Some have a unique pet, sold separately, and most have a personal witch mark symbol. Character cards come with the first edition dolls. They reveal augmented reality content when held up to a webcam: virtual doll animation and character video. The Core (Basic Line) dolls are part of an inexpensive budget line and have a non-articulated body and painted eyes as opposed to the usual glass eyes.
Summer/Fall 2012
Winter/Spring 2013
Summer/Fall 2013
The official Bratzillaz website launched in July 2012. The website included character bios, parallax scrolling, and games. In a first for MGA Entertainment, Bratzillaz games are available on apps for smartphones. It was closed on 2016.
On July 13, 2012, the official theme song for the dolls was revealed in a live-action music video, which was shot at the Canfield-Moreno Estate. In August, MGA released the first Bratzillaz webisode to the official website and YouTube. A second webisode was released weeks later on September 11, 2012. The first season aired until January 4, 2013. A second season was expected to be released due to a leaked unreleased webisode titled "Fashion Bites" and parts of it being featured at the end of "Midnight Beach" when Yasmina looks into the future. However, due to MGA taking a hiatus with the Bratz in 2014 to rebuild the brand, production of the dolls ended and a second season was never completed.
From June 24, 2013 to July 22, 2013, there was a short series of videos about the Witchy Princesses titled "Witchy Princesses Adventure" which was not considered part of the webisode series.