Brasseries du Cameroun
| Location |
Douala Cameroon |
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| Opened | 1948 | ||||||||||||||||
| Annual production volume | 4.97 million hectolitres (4,240,000 US bbl) | ||||||||||||||||
| Owned by | BGI Castel (75%), Heineken (8.8%) | ||||||||||||||||
| Website | lesbrasseriesducameroun |
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Les Sociétés Anonymes des Brasseries du Cameroun (SABC or BC) is a brewing company in Cameroon. Their offices and main factory are in Douala, with other breweries in Bafoussam, Douala, Garoua, and Yaoundé. Les Brasseries et Glaceries d'Indochine (BGI) owns a 75% share in the company, and Heineken owns 8.8%. Cameroon's president, Paul Biya, is another major shareholder.
Les Brasseries brews, bottles, and distributes several brands of beer: "33" Export, Beaufort, Castel, and Tuborg, as well as three beers from De Hooiberg (The Haystack): Amstel, Heineken (since 2005), and Mützig. Les Brasseries bottles and distributes Coca-Cola products in Cameroon, and local soft drink trademarks include Top and Djino. Today, les Brasseries du Cameroun holds a 75% share of the Cameroonian market for beer and soft drinks. Sales for 2000 were 170 billion FCFA (250 million US$) and profits were 8.5 billion FCFA (11 million US$). Sales came primarily from within Cameroon (95%), with the other 5% from exports to Chad, Equatorial Guinea, and Gabon. The company began construction of a factory in Equatorial Guinea on 14 November 2000. This was scheduled to open in 2001. In its annual report for 2012 (published on 27 June 2013), Les Brasseries produced 4.97 million hectoliters of beer, an improvement of 4.5% over 2011. Its market share of beer production in Cameroon stands at 82.2%.
Les Brasseries owns several Cameroonian football teams and is a major sponsor of the Cameroonian national football team. Since 1994, SABC has run a football school in Douala called l'École de Football des Brasseries du Cameroun (EFBC). Many of Cameroon's star players have come through this facility. In September 2008, Les Brasseries Du Cameroun announced its acquisition of the majority shares in SIAC Isenbeck, which is a subsidiary of the Germany-based group Warsteiner. This is in a major move by Warsteiner to re-orient the management of its interests in Africa through decentralisation and partnership. SIAC Isenbeck which started activities in Cameroon about a decade ago suffered a significant setback a few years later. This led to the company’s inactivity for a while after which it resurfaced.
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