Brad Parscale | |
---|---|
Born |
Bradley James Parscale January 3, 1976 Topeka, Kansas, U.S. |
Alma mater |
Trinity University (BS, International Business, Finance, Macroeconomics) |
Political party | Republican |
Spouse(s) | Candice Blount |
Children | Alexis Parscale |
Brad Parscale (born January 3, 1976) is an American digital media and political strategist. He served as the digital media director for Donald Trump's 2016 presidential campaign. Parscale began working for the Trump Organization in 2011, developing and designing websites, and creating and managing digital media strategies. In early 2015, Trump hired Parscale and his firm, Giles-Parscale, to create a website for his exploratory campaign. When Trump declared himself a Republican candidate in 2015, one of the first people he called was Parscale, asking him to update his exploratory campaign site into a "full-fledged presidential campaign website." Throughout the Republican primary, Parscale was responsible for the Donald J. Trump for President website, as well as for digital media strategy and online fundraising campaigns. In June 2016, Parscale was officially named digital media director for the Donald J. Trump for President campaign, overseeing all aspects of digital media and online fundraising, as well as traditional media strategy, like radio and television placements. In January 2017, Parscale, along with another senior Trump aide, Nick Ayers, formally launched America First Policies, a non-profit organization that promotes President Trump's agenda and White House initiatives.
Parscale was born in Topeka, Kansas. His father, Dwight Parscale, was an assistant attorney general and ran for Congress at the age of 28. He owned a restaurant and later became the CEO of NewTek, a Topeka-based company (now located in San Antonio, Texas) that creates live and post-production video hardware and tools, as well as visual imaging software for personal computers. His mother, Rita Parscale, was a small business owner. Parscale attended Shawnee Heights High School in Tecumseh, Kansas and moved to Texas before his family to attend college. His father while visiting decided to move NewTek to San Antonio. Parscale attended the University of Texas at San Antonio and played basketball until he suffered a back injury, ending his basketball career. Later, he attended Trinity University in San Antonio where he earned a degree in finance, international business and economics in 1999.