Boudreaux's Butt Paste

Boudreaux's Butt Paste is an American brand of skin cream that started out as a remedy for diaper rash. It has also been used for the treatment of various skin ailments including psoriasis, jock itch, shingles, cold sores and acne.

The product was created in the 1970s by George Boudreaux of Covington, Louisiana, while he was working as an intern pharmacist. He continued to work on the formula after becoming a licensed pharmacist and sold it at his pharmacy, later naming it "Boudreaux's Butt Paste" after a physician told him a story about a patient who had referred to the product as such.

Boudreaux began distributing the product more extensively after he sold his pharmacy in 1974. Manufacturing moved from Alabama to New Orleans in 2004. After Oprah Winfrey recommended the product on her show the response was so great that the company's website crashed, and demand for Boudreaux's Butt Paste quadrupled. When Brad Pitt talked of a "horrible diaper rash" in two of his children, a People magazine article asked readers for advice. It reported that in under five hours almost 900 readers responded, recommending Boudreaux's Butt Paste "overwhelmingly".

In August 2005, a 14-foot (4.3 m) tide caused by Hurricane Katrina hit the area where Boudreaux's Butt Paste was manufactured, so emergency production was moved to Indiana. Soon after, the company was sold to Blairex Industries in Columbus, Indiana. After the sale, Boudreaux continued to work in Covington to work on marketing and developing new products based upon Butt Paste. Blairex focused on manufacturing and distribution.

On December 29, 2011, Blairex sold the brand to C.B. Fleet Company, Inc.

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