Boomerang (UK & Ireland)
| Boomerang | |
|---|---|
 |
|
| Launched | 27 May 2000 |
| Owned by |
Turner Broadcasting System Europe (Time Warner) |
| Picture format |
576i (16:9/4:3) (SDTV) 1080i (HDTV) |
| Audience share | 0.19% 0.06% (+1) (September 2015, BARB) |
| Country | United Kingdom Ireland |
| Language | English |
| Sister channel(s) |
Cartoon Network Cartoonito Turner Classic Movies TruTV |
| Timeshift service | Boomerang +1 |
| Website | www.Boomerangtv.co.uk |
|
Availability
|
|
| Satellite | |
| Sky | Channel 603 (SD/HD) Channel 618 (+1) Channel 636 (SD) |
| Cable | |
|
Virgin Media (UK) |
Channel 730 Channel 731 (+1) |
| Virgin Media Ireland | Channel 603 |
| WightFibre | Channel 105 Channel 57 (+1) |
| IPTV | |
| TalkTalk Plus TV | Channel 487 |
| BT | Channel 487 |
| Plusnet | Channel 487 |
| Streaming media | |
| TVPlayer | Watch live (UK only) (TVPlayer Plus subscription required) |
| Sky Go |
Watch live (UK and Ireland only) |
| Virgin TV Anywhere | Watch live (UK only) |
| Horizon | Watch live (Ireland only) |
Boomerang is a television channel broadcast in the United Kingdom and in the Republic of Ireland launched on 27 May 2000. It is broadcast 24 hours on the Sky, Virgin Media, Smallworld Cable, BT TV, TalkTalk Plus TV, Virgin Media Ireland and TVPlayer (When subscribed to TVPlayer Plus). It mostly features classic cartoons such as Tom and Jerry and Scooby-Doo.
Boomerang was originally started in December 1992 as a programming block on Cartoon Network USA. It originally aired for four hours every weekend. The programming block followed a unique programming format—every week, cartoons produced during a certain year (and cartoons produced during years prior to that year) would be showcased. For example, if Boomerang was showcasing the year 1969, the viewer would more than likely see an episode of Scooby-Doo, Where Are You! or Dastardly and Muttley in Their Flying Machines. US Boomerang channel was launched in April 2000.
Boomerang launched on 27 May 2000, airing between 06:00-00:00, on Sky Digital and certain cable systems. The channel was created by Turner Broadcasting to broadcast classic cartoons from the Hanna-Barbera, MGM and Warner Bros archive programme library, and targeted at babyboomers and their children. In May 2001 the channel became the second highest rated kids' channel (amongst 4-9 year olds), with over 1.3m kids tuning in. It was beaten only by sister channel Cartoon Network. In July the channel was launched on UK cable operator Telewest network, thus increasing viewers. James Greville, head of Cartoon Network UK. "The channel launched barely a year ago and yet it's already beaten established kids' channels in terms of ratings and share" By November the channel was launched on NTL platform. Boomerang increased its library of old cartoons by acquiring rights to other animated shows such as Danger Mouse, Snoopy, The Pink Panther and Garfield. By the end of 2003 the channel started to move away from its original purpose, and moved to broadcast more recent programming.
A timeshift channel, Boomerang +1, was launched on 6 March 2006.
Boomerang rebranded with the new international graphics package developed by UK based graphic design agency Art&Graft on 16 February 2015.
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Wikipedia