The illustration of manuscript books was well established in ancient times, and the tradition of the illuminated manuscript thrived in the West until the invention of printing. Other parts of the world had comparable traditions, such as the Persian miniature. Modern book illustration comes from the 15th-century woodcut illustrations that were fairly rapidly included in early printed books, and later block books. Other techniques such as engraving, etching, lithography and various kinds of colour printing were to expand the possibilities and were exploited by such masters as Daumier, Doré or Gavarni.
Book illustration as we now know it evolved from early European woodblock printing. In the early 15th century, playing cards were created using block printing, which was the first use of prints in a sequenced and logical order. "The first known European block printings with a communications function were devotional prints of saints."
As printing took off and books became common, printers began to use woodcuts to illustrate them. Hence, "centers for woodblock playing-card and religious-print production became centers for illustrated books. Printers of large early books often reused several times, and also had detachable "plugs" of figures, or the attributes of saints, which they could rearrange within a larger image to make several variations. Luxury books were for a few decades often printed with blank spaces for manual illumination in the old way.
Unlike later techniques, woodcut uses relief printing just as metal moveable type does, so that pages including both text and illustration can be set up and printed together. However the technique either gives rather crude results or was expensive if a high-quality block-cutter was used, and could only manage fine detail on atypically large pages. It was not suitable for the level of detail required for maps, for example, and the 1477 Bolognese edition of Ptolemy's Cosmographia was both the first book to contain printed maps and the first to be illustrated by engravings (by Taddeo Crivelli) rather than woodcuts. However hardly any further engraved illustrations were produced for several decades after about 1490, and instead a style of expensive books decorated in metalcut, mostly religious and produced in Paris, was a popular luxury product between about 1480 and 1540. In the middle of the 16th century woodcut was gradually overtaken by the intaglio printing techniques of engraving and etching which became dominant by about 1560-90, first in Antwerp, then Germany, Switzerland and Italy, the important publishing centres. They remained so until the later 19th century. They required the illustrations to be printed separately, on a different type of printing press, so encouraging illustrations that took a whole page, which became the norm.