Bobby Bevan

Robert Alexander Polhill "R. A." Bevan (“Bobby”) CBE (15 March 1901 – 20 December 1974) was a significant figure in British communications and advertising during the mid-20th century. He was the second child of the artists Robert Polhill Bevan and Stanisława de Karłowska and was born at the Bevan house, Horsgate, in Cuckfield, Sussex.

Bevan was educated at The Hall School before entering Westminster School as a King’s Scholar in 1913 at the early age of 12. In 1919 he went up to Christ Church, Oxford and read Greats obtaining seconds in Mods and in Finals.

In 1923 he entered the advertising company of S.H. Benson and became, what former colleague R.D. Bloomfield described as, "the personification of the greatest days of English advertising".

It was in his time at Bensons that some of the best known advertising campaigns of the 1920s and 1930s were produced. The products advertised included Guinness, Bovril, Johnnie Walker and Colman’s Mustard (The Mustard Club). Bevan was behind most of them, and he was still handling the Guinness account in the 1950s when he commissioned John Nash to provide colour illustrations to Happy New Lear (1957). He was behind slogans such as "Guinness is Good for You" and was the inspiration for Mr Ingleby in Dorothy L. Sayers' 1933 thriller Murder Must Advertise.

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