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Bluesmart

Bluesmart Inc.
Private
Industry Smart Luggage
Founded 2013 (2013)
Founders Tomi Pierucci, Diego Saez-Gil, Alejo Verlini
Headquarters New York City, United States
Area served
Worldwide
Products Bluesmart One • Bluesmart Black Edition • Bluesmart App (pre-Series 2) • Bluesmart Series 2 Cabin • Bluesmart Series 2 Check • Bluesmart Series 2 Laptop Bag • Bluesmart Series 2 Passport Pouch • Bluesmart Series 2 App
Website bluesmart.com

Bluesmart is a global travel technology company that develops and produces Internet of Things travel products. The company is known for creating the world's first connected luggage. The brand successfully launched the world's first smart carry-on suitcase, the Bluesmart One, on the crowdfunding website Indiegogo in 2014. The campaign raised $2.2 million USD in contributions and became the highest crowdfunding project ever for a travel product at that time. In 2016, the brand released the premium Bluesmart Black Edition carry-on. On June 27, 2017 after a week-long pre-launch campaign, Bluesmart announced the launch of their Series 2 products on Indiegogo featuring a new and improved Cabin, a large Checked suitcase, a smart Laptop Bag and Passport Pouch.

Bluesmart was started by entrepreneurs Tomi Pierucci, Diego Saez-Gil and industrial designer, Alejo Verlini in August 2013. Having dealt with the pains of having their luggage lost while traveling, they noticed that while the travel industry had made significant progress over the past 100 years, since wheels were added to suitcases there had been very little innovation in the luggage industry. They incorporated technologies in computing, sensors and the Internet of Things on the design of the product, which hadn't been done before in the luggage industry. In December 2013, the first design concepts were ready and not too far off from the final appearance of their first product, the Bluesmart One. With a concrete design and having decided on its functionality and aesthetics, Tomi and Alejo spent the start of 2014 traveling through China, looking for manufacturing partners.

In October 2014 the company launched its first product on Indiegogo, asking for support of their campaign and offering pre-orders of their product as rewards. The company met its goal in 2 hours and broke records in the Hardware category by pre-selling 10,000 units to 114 countries and collecting more than $2.2 million USD in contributions. In November 2014, while their extended Indiegogo campaign was still going strong, the company was selected by Silicon Valley-based startup accelerator Y Combinator to be part of its program.


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